Danny Beck

Collaborating with G-SHOCK on this limited edition release was a highlight of my work. I led the project from concept through execution, including design, packaging, technical documentation, and the creation of a launch booth for ComplexCon 2019. Experiences like this exemplify the creative opportunities that drive my passion for design.

Developed a full branding package for Afuture, including logo, iconography, type system, color palette, packaging, and comprehensive brand identity. The work focused on creating a unified visual language that could be applied consistently across products and communications.

For this two-day virtual culture and design festival, I explored concepts inspired by classic Macintosh aesthetics. I re-drew the retro operating system to create the flyer imagery and extended the idea into a 1:32 scale physical Mac for the invitation. Each Mac was designed as an interactive piece: when opened, it “powered on” and revealed a QR code that directed recipients to an immersive digital experience for the festival. The goal was for select recipients to share the experience on social media, amplifying the event’s reach. I really enjoyed bringing this concept to life and am grateful for the opportunity—hope the creativity shines through!

Packaging for Archon Ammunition was developed to provide a clean, recognizable identity in a category dominated by busy and overly complex designs. The work focused on simplicity, clarity, and brand differentiation to make the product instantly identifiable on shelves.

Skateboard graphics for the V/SUAL skate team, designed to showcase team identity and skate culture through distinctive visual storytelling.

Conceptualized and executed a display to showcase the launch of Alpinestars’ Oscar collection, combining visual storytelling and product presentation to create an immersive brand experience.

V/SUAL’s ongoing partnership with Mophie has produced numerous well-received projects. The limited edition Powerstations pictured here incorporate multiple print and engraving techniques, reflecting both creative experimentation and brand-aligned precision.

Digital advertising campaigns for Husqvarna and KTM, developed within strict global brand guidelines. Work focused on maintaining brand consistency while producing high-impact visuals optimized for digital platforms.

Rep the Realm invited select brands to reinterpret HBO’s show through original designs. Drawing on our skateboarding roots, V/SUAL created this multi-deck map, combining the show’s narrative with skate culture to produce a functional, collectible piece that resonated with fans and the skating community alike.

V/SUAL was part of a highly select group of brands invited to collaborate with Leica, developing and selling products at their flagship storefronts across the U.S. The pieces shown here represent a selection from V/SUAL’s first release with Leica, all of which I contributed to, reflecting a blend of brand collaboration, product design, and visual storytelling.

When WESTERLY engaged V/SUAL for a collaborative project, I leveraged the recent bodies of work from photographer Stephen Vanasco as a foundation for the design. The result was a cohesive collection that fused Vanasco’s photographic style with V/SUAL’s visual language, creating a visually compelling and contemporary outcome.

Developed as a multi-disciplinary collaboration, this project marked 50 years of products and innovation. It brought together designers, illustrators, and other contributors to craft a visual narrative that celebrated the brand’s heritage, showcased key product milestones, and reflected the evolution of its design language over time.

A sampling of tee graphics developed during my time at Freshjive from 2005 to 2007, exploring the brand’s bold graphic style and cultural influences.

As digital photography has replaced many traditional methods, the tactile processes of film have largely faded from view. This project pays homage to that era by reinterpreting the aesthetic of contact sheets, which photographers once used to review and select images from rolls of film.

Headwear represents Alpinestars’ second largest apparel category after tees. As the brand looked to expand the division, the focus was on introducing new fabrics, updated fits, and a broader range of embroidery techniques and graphic applications. Over my six years with the company, I contributed to the development of numerous styles, with the designs shown here representing only a small sample of that work.

While accessories can sometimes be overlooked, they are a significant driver of sales and an accessible entry point for many consumers. I’ve always enjoyed the research and development process behind these products, from exploring materials and construction to refining graphic details that help elevate the final design.

A collection of graphics created for Alpinestars’ motocross division, developed to reflect the brand’s heritage in performance and innovation. The designs explored bold visual treatments and typography to complement the energy and culture of motocross while maintaining consistency with the brand’s established visual language.

At the request of Under Armour, I developed a series of tee graphics spanning multiple age groups, sports categories, and cultural trends.

The Sketched Series was a capsule collection created for V/SUAL Fall 2016, combining hand-drawn illustrations with photographic elements to build a layered and expressive visual narrative.